This year we will be expanding our business to include an indoor Bike Park. Not just a skate Park, but Michigan’s first indoor BMX Training Facility called Vert Village. We have spent the last year developing a business plan, researching current trends at local and out of state riding parks, and have concluded that an indoor BMX Bike park will be successful even in today’s economy. To answer some of your questions we put together some Questions and Answers about Vert Village.
What is Vert Village?
Vert Village is a 50,000 sq. ft. warehouse filled with wooden ramps and jumps for BMX riders of all skill levels and ages. Some of the features will include a training gym, a café, an apparel and parts shop, and spectator area. Vert Village will also be the headquarters for MTS Fitness, as we expand our other training services into a facility.
Where are we located?
Vert Village will be located in Oakland County. The demographic of this location shows high concentrations of middle to upper middle class families with children and adolescents, who comprise our largest group of riders.
What is our Goal?
To increase the number of riders in Michigan, by providing a place for them to ride all year that includes classes and clinics. We are currently developing a group of trained riding instructors to teach and coach at Vert Village. Our riders will compete in the Olympics, Dew Tour, X-games, and other major competitions. Even if our riders don’t aspire to compete at the highest levels of BMX, they can gain from the physical, mental, and social benefits of a hobby that they are passionate about.
How is Vert Village different than other Parks?
Vert Village will have obstacles designed specifically for bikes. We will have learning obstacles like foam pits and padded jumps that will allow the riders to progress their skills safely. BMX freestyle and BMX racing are different categories of BMX riding. Vert Village will have both under one roof with a race track along with our other freestyle ramps and jumps. Our other main difference from other parks is our structure for educating young riders and implementing classes for both BMX freestyle and racing.
What is a BMX class?
BMX classes will teach riders about proper riding technique, bike setup, mental preparation, proper diet, physical fitness and strength training. The riders will be with other kids their own age and skill level with the supervision of a coach. Classes will be set up just like a dance, or gymnastic studio. We will have classes broken up into ages or skill levels, with a student to teacher ratio of 5:1. Our staff has completed a background check, CRP and First Aid training, and meet the highest standards set by MTS-Fitness. Classes are for children as young as 3 up to adults. We will also have open ride sessions to practice what was learned in classes or for riders not interested in a class format.
Why will Vert Village be successful?
Vert Village will be a success because there is a need for this type of facility and we will be the only one in Michigan offering this type of riding. With BMX now an Olympic and mainstream sport it has inspired riders to train harder, and seek out venues they can improve their skills. We are listening to the riders and are building a facility that will exceed their expectations. Since we have been developing our business plan a bike park in Toronto has opened, and another Rays in Wisconsin is scheduled to open this year. Right now Michigan Riders are driving to Ohio to ride at Rays Mountain Bike Park, Ohio Dreams Extreme Camp, and Camp Woodward in Pennsylvania because there is nothing comparable to ride in the Metro Detroit area. Now is the perfect time to open Vert Village.
Would you like to be a part of Vert Village?
Our Business Plan further explains and amplifies the details of our BMX facility and operation plan, and we will gladly answer any questions to clarify our intentions. We are presenting a business opportunity that would benefit you as an investor and the success of this enterprise. Feel free to pass this information along to friends, family, or co-workers as we would love to talk to them and answer any questions. For sponsorship, investor support, or general involvement, contact Marc or Karen by email or phone as found on our contacts page.